| 2015-03-01 | 0 Comments

Detroit Electric has revealed the innovative design of its first flagship store, which has been constructed on the same site as the company’s dedicated production facility in Europe.

The design concept harmonises with the clean and futuristic styling of the marque’s debut production model, the exciting SP:01 pure-electric sports car, which will soon begin production at the plant in Leamington Spa, UK.

Detroit_Electrics_1Clever interior details in the flagship store include reception and office furniture with clean lines, some seemingly cast in concrete for a thoroughly modern, industrial look, but which are then complemented and softened by recognisably classic modern furnishings such as Corbusier sofas and leather-and-chrome Marcel Brueuer Wassily chairs.
Customers will be able to ‘build’ their own SP:01 on large touchscreen displays in the showroom to unique, bespoke specifications, before discussing their vehicles in detail with Detroit Electric staff in a dedicated, exclusive customer area in the store.

Detroit_Electrics_2“Laying down this showroom marker is an important step as we gear up to the start of production of our first model and prepare to roll it out to our first dealers in Asia and Europe,” said Albert Lam, Chairman and CEO of Detroit Electric. “Our dealer locations around the world will ultimately have some bespoke, local specifics, of course, but this new sales space template truly has international ‘showroom appeal’,” he added.

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