| 2014-06-26 | 0 Comments

London College of Fashion students collaborate with Hyundai to showcase creativity and promote the world’s first production fuel cell car: the zero-emission ix35 Fuel Cell.


The ‘Fashioned Fuel Cell’ competition tasked students with creating a ‘Mobile Marketing Campaign’ communicating the key benefits of Hyundai’s zero-emission ix35 Fuel Cell vehicle. Of the 159 entrants, seven students – working either individually or collaboratively – were selected to have their work applied to 10 Hyundai ix35 vehicles, which will be used to chauffer VIPs across London during the wide variety of events in LCF’s BA14 undergraduate season (June 19th- 29th).

Fashioned_Hyundai_5The overall winning design went to 1st year BA (Hons) Fashion Design and Realisation student, Ilona Spruge, who was presented with an award by Hyundai UK’s President and CEO, Tony Whitehorn, at an awards presentation in Shoreditch today (June 25th).

Fashioned_Hyundai_3Ilona Spruge said: “I am absolutely delighted that my design has been chosen as the overall winner. I’m really excited that my work will be showcased in such a high-impact way by being driven around London chauffeuring VIP guests to LCF’s shows. My inspiration for the campaign came from this simple truth: ‘The car with a green agenda close to its heart’, and I felt empowered by Hyundai to create a design synonymous with a sustainable future.”

Fashioned_Hyundai_10Tony Whitehorn, Hyundai UK’s President & CEO, commented: “It’s fantastic to be able to collaborate with such talented individuals from London College of Fashion. The winning design from IIona Spruge beautifully captures the essence of the Hyundai ix35 Fuel Cell, showcasing her own creative take on what is happening under the bonnet in the form of an incredible illustration.

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