| 2014-06-20 | 0 Comments

Innovation, meet heritage: Harley-Davidson reveals Project LiveWire – the first Harley-Davidsonelectric motorcycle yesterday.

Harley_Davidson_1In keeping with the company’s customer-led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.

Harley_Davidson_3“America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”

This exciting new ride blends the company’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel. The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound. “The sound is a distinct part of the thrill,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”

Harley_Davidson_2Driving the rear wheels via a single speed constant ratio gear reduction unit, no need to shift gears. Rapid acceleration from 0 to 60 miles (96 kilometres) is predicted to take in about four seconds, while top speed is unknown yet. Driving range is around 130 miles (210 km), after which the battery can be fully recharged from a conventional domestic power supply from 30 minutes to an hour.

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