FORD AND THE COCA-COLA

| 2013-11-25 | 0 Comments

The Coca-Cola Company and Ford Motor Company are fueling more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coca-Cola’s PlantBottle Technology packaging.

Ford_Coca_Cola_2The two companies unveiled at Los Angeles Auto Show a Ford Fusion Energi plug-in hybrid vehicle with Coca-Cola PlantBottle Technology interior fabric surfaces covering seat cushions, seat backs, head restraints, door panel inserts and headliners.

Ford_Coca_Cola_1The research vehicle marks the first time PlantBottle Technology is applied beyond packaging, and affirms a joint commitment by two global consumer icons to develop innovative new products produced from renewable materials.

Ford_Coca_Cola_3The idea behind the vehicle was launched last year when Ford and Coca-Cola research teams came together to explore innovation opportunities in more sustainable products. Both companies use PET, a durable, lightweight plastic also known as polyethylene terephthalate, in a variety of products including plastic bottles, fabrics and carpets. This provided a natural opportunity to bring together both recyclable and renewable technologies.

Ford_Coca_Cola_6Building upon the success of PlantBottle Technology, Ford has been able to produce the first-ever fiber that can be woven into durable, automotive-grade PET fabric from PlantBottle material. Fusion Energi, a plug-in hybrid version of Ford’s global midsize car, was determined to be the perfect vehicle on which to test out the material.

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Category: HYBRIDS, NEWS, TECHNOLOGY