DETROIT ELECTRIC RECHARGED

| 2013-03-21 | 0 Comments

After an absence of over 70 years, Detroit Electric, the innovative electric car manufacturer, has returned to the legendary Motor City, promising a range of exciting 100% electric vehicles for the mass market.

Their first pure electric sports car will be manufactured in Michigan, with production to start in August. The dedicated production facility will have an annual capacity of 2,500 sports cars. Following five years of relentless research and engineering development, the first model to carry the renowned Detroit Electric logo will be a limited-edition two-seat sports car. This new sports car will be launched early next month in Detroit, ahead of a global public reveal at the Shanghai Motor Show on 20 April. On sale in many of Detroit Electric’s target markets by end of August 2013, the new Detroit Electric sports car will spearhead a diverse family of all-electric production cars, including two other high-performance models that will enter production by end of 2014.

Detroit could be regarded as the home of the electric car. Early in the last century the electric vehicle industry was flourishing in Detroit and a company called Detroit Electric was at its very heart, innovating and selling more electric vehicles than any other company. By 1912 there were numerous American electric vehicle makers, with Detroit Electric both the market leader and the most prolific, going on to make around 13,000 cars – an electric vehicle production world record for the twentieth century. Notable customers included Thomas Edison, Mamie Eisenhower, John D. Rockerfeller Jr. and Clara Ford, the wife of Henry Ford. The brand was revived in 2008 by Albert Lam, former Group CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England, with a vision to produce an electric vehicle that seamlessly integrates refined aesthetics, innovative technology and superior handling and performance.

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Category: ELECTRIC CARS, NEWS